NAVER D2SF invests in AI-based e-commerce startup
Investing.com -- NAVER D2SF, NAVER's corporate venturing arm, has invested in STUDIO LAB, a startup that has developed a multimodal AI-based solution for generating e-commerce product detail pages (PDPs). PDPs are crucial for influencing purchase decisions in online shopping and traditionally take significant time and resources to create. STUDIO LAB's solution generates comprehensive PDPs using multimodal AI, addressing the challenges faced by sellers and enabling automated A/B testing and personalization.
STUDIO LAB's solution, named "GENCY," creates high-quality PDPs in just 15–30 seconds after product photos are uploaded. It provides optimized marketing copies, layouts, and detailed designs. The company has developed over five AI models, including a fashion-specialized Vision-Language Pretraining (VLP) model that can analyze clothing characteristics in detail. These models have been trained on over 10,000 PDPs and more than 200,000 image-text data points.
STUDIO LAB is currently expanding its business aggressively, targeting major fashion companies. In the fashion sector, which is their initial target market, they have secured approximately 30 partners, including LF, W Concept, GS Retail, and Shinsegae (KS: 004170 ). After implementing their solution, the company has received positive feedback, with increases in user engagement and clicks. They are receiving inquiries from not just Korea, but also global markets such as Japan and the United States. The company has plans to expand into other sectors, including jewelry.
The co-founding team of STUDIO LAB includes members who have specialized in fashion data research at Samsung Electronics (KS: 005930 ), bringing a wealth of experience in the commerce industry and specialized AI solution development. They have achieved strong growth based on a deep understanding of sales and planning, combined with swift execution abilities.
Sanghwan Yang, Head of NAVER D2SF, stated, "The commerce sector is actively adopting various technologies, including generative AI, 3D, robotics, and sellers on NAVER's shopping platform are increasingly implementing generative AI solutions to boost sales. We will pursue various collaboration opportunities between STUDIO LAB and NAVER Shopping."
Sunghoon Kang, CEO of STUDIO LAB, said, "With support from NAVER, which has led both AI technology and commerce industry, we will take another leap forward. We are currently conducting a Proof of Concept (PoC) to automate the creation of A+ Content for Amazon (NASDAQ: AMZN ) sellers."
NAVER D2SF has focused on investing in startups across technology sectors, including AI, robotics, immersive, content, commerce, and healthcare. It has also pursued collaboration opportunities with notable portfolio companies, including Techtaka, a logistics startup operating NAVER's guaranteed delivery service, and UneedComms, which aids SME businesses through NAVER's commerce solution marketplace.
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